Digital Marketing Executive

Fancy joining THE best marketing team in the North West?

Strongdor are recruiting for an exciting position of Digital Marketing Executive to join the fast paced team, based in Carnforth near Lancaster.

No two days are the same at Strongdor, from working on quirky social media campaigns to staff lunches and product launches! We strive to achieve the perfect balance between a corporate professional brand, following guidelines and corporate principles, whilst ensuring all our marketing content is engaging and fun.

We are looking for an individual who is a digital marketing wizz! Do the acronyms: CRO, SEO, PPC and CPA get you excited? Then you are in the right place!

We are looking for an individual who loves lead generation and is looking to join an award winning marketing team. Whether you have come from an agency background or from an in-house team, chat to us about this exciting new role.

Still not convinced? Why not check out our social media channels to see for yourself!


Responsibilities

To manage Google and Bing paid campaigns including Remarketing, PPC and Display
To set up paid social campaigns including LinkedIn and Facebook
To continually monitor and refine campaigns to deliver the best ROI
To report weekly and monthly on results, working directly with the Head of Marketing to create digital strategies for improvement
To lead on GA4 migration
To monitor organic traffic through Google Adwords, Ruler Analytics and other tools
To work closely with the marketing executive to create new website content and lead generation pages/ campaigns
To improve the conversion rate of the website utilising a variety of tools for example split testing or heat mapping
To advise the team on content requirements to aid in increasing organic rankings for examples on page and off page articles
To create new website content including blog posts and landing pages using the CRM. Content creation skills would be an advantage, however we currently have content creators in the team who can undertake this in partnership.
Assist in monitoring active marketing programs and developing ways to improve those campaigns
Have a creative mindset and share ideas for experimental marketing programmes designed to enhance and grow the company’s brand
Update and follow the promotional plan set out in the strategy, ensuring campaigns and activities are undertaken in a timely manner


Essential Experience

Min 2 years experience in a digital marketing role
Experience of setting up and managing PPC campaigns directly
Strong technical SEO skills
Excellent written and proof reading skills
Ability to multi-task effectively in a fast-paced environment
Excellent problem solving skills
Strong communication and organisational skills


Desirable Experience – These are the things that you don’t need to have but are a bonus if you do!

Experience of transitioning to GA4 (Or willing to find out!)
Experience in a manufacturing or B2B lead gen marketing role
Marketing qualification
Basic front end coding skills for email or web


Why work for Strongdor?

Attractive salary and commission-based incentive program
Real Living Wage Employer
20 days holiday plus bank holidays per year
Access to a company-funded Employee Assistance Programme (EAP) and Wellness App with Health Assured
Great team culture with frequent staff events and company lunches
A gift on your birthday using a 2m high spin the wheel with gifts up to £100 in value
Branded workwear (optional) allocation each year
Work for one of the fastest growing companies in the North West
Free car parking on site


Hours

This role is office based at our site in Carnforth.
Mon, Tue, Thu, Fri (7:30 am - 4:30 pm) and Wed (7.00 am - 4.00 pm)


Job Type

Full-time, Permanent

Apply now

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